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Spain · PUBLIC SECTOR
EUIPO / Business Development Department
Promotion of the IP System
Project Brief
The European Union Intellectual Property Office (EUIPO) is the EU agency responsible for managing trademarks and designs. Working through KPMG Spain, this engagement focused on strategic communications and content for the Business Development Department.
Role
Strategic Communication & Content Advisor (via KPMG Spain)
Key Contributions
- •Strategic content planning and editorial calendar management
- •LinkedIn advisory and thought leadership positioning
- •Audience messaging and segmentation strategy
- •Cross-functional coordination between departments
Impact
Enhanced the department's digital communication strategy, resulting in more targeted outreach to businesses across the EU.
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